Lead Practice 1

 Thanks for staying tuned! As promised, I'll be showing how I've been doing with practicing leads. We received an assignment in my AICE Media Studies class where we had to write leads based on a factsheet paragraph. On this blog I'll be showing my "Twist" Lead. 

Just to refresh your memory if you've forgotten, a "Twist" Lead is a lead that sets the reader up for one mood and then twists it, it surprises the reader.

I created my twist lead based off of this paragraph below:

Someone called 18 people in the city last night. The caller identified himself as the president of Rutherford Ford, Inc., 2780 Doss Boulevard. He told each of the people that they had just won a new car from his dealership. Interviewed by reporters today, most of the people who received the calls said that at first they just couldn't believe it. And they were right. They couldn't. The person who called was a prankster, and Allen Rutherford, president of the dealership, says he has no idea who placed the calls, and that he's spending all his time today trying to explain the situation to those 18 people. "Someone apparently has a sick idea of humor," Rutherford said. After convincing people they had won a new car, the caller asked them to drop by the dealership this morning to pick it up. All 18 were there when the dealership opened its doors at 9 a.m. "I told them we never offered to give away a car," Rutherford said. "One woman told me she couldn't believe she'd won, and then she told me she couldn't believe it when I told her she hadn't. Two other women began to cry, and a man is threatening to sue me."

My Twist Lead:

Upfront and ready at the doors of the dealership, a group of 18 individuals who yearned for the brand new cars that they won were front and center at the car dealership at 9am on the dot. They were so surprised that they had been lucky winners, they couldn’t believe their ears when the president of the dealership called. Turns out, they probably shouldn’t have been so quick to believe their ears. It came to light that these 18 individuals were not lucky individuals of anything, they never won brand new cars. These individuals were victims of a sick phone prank as it came to light that the president of the dealership never called any one of them. 

I chose that factsheet paragraph for a "Twist" lead because I felt as though the story was perfect for a Twist Lead since in the story people were deceived and were thinking one thing when it really was another. I tried to set it up as a good mood in the beginning as I started it off with the individuals getting ready to collect their new cars that they were getting then I revealed that they weren't actually getting new cars. I enjoyed getting a feel and brainstorming on this Twist Lead that I created. This is my first time creating a lead and coming up with a twist to it so of course it isn't going to be the greatest lead that anyone has ever read, but I believe that with more practicing and coming to better understandings on leads, I'll be able to do way better. 

Until next time, I'll be sharing my practice on 2 other strategic lead methods!